Burn Rubber x Reebok's next collaboration comes in the form of one of Reebok's most iconic shoes, the Bolton. This one is extra special as they partner with The Detroit Red Wings, one of the original 6 and one of the most celebrated teams in the history of the NHL. The city of Detroit is in a new space. A space of growth, a space of advancement. With that, you're seeing the city take new shape, a new form. New development, plans for a new skyline, new businesses, and a new Stadium. The brand new state of the art "Little Caesars Arena", which will house the one and only Detroit Red Wings. The term, "out with the old, in with the new", isn't always a bad thing, you just have to make sure you celebrate the past accomplishments and memories while moving forward. So with this collaboration, burn rubber is telling the story of one of the greatest sports edifices in the entire world, "Joe Louis Arena", and introducing you to the new "Little Caesars Arena". We are so grateful for what we've seen, yet so excited for what the future holds. From the real Hockey Town USA, we are honored to introduce to you, the Burn Rubber x Reebok x Detroit Red Wings...Bolton.
The Burn Rubber x Detroit Red Wings x Reebok Bolton release on Saturday March 11, 2017